I am an online marketer but I also have/had a real business offline too. I’ve pretty much gave up on the brick and mortar stores though. Although I am sure there is a hefty award if you work at it long enough, I prefer my online businesses like this blog.
I try to explain it to people like this. In my local area there is probably a couple of thousand people in a 15 mile radius. There is only so many you can sale too, but the online world there is billions I have to opportunity to reach out too. Sure I can get a franchise and keep repeating my offline business but to me there is so much more work involved and you have to rely on so many other people to help you. My online business I do pay for services from others but most of those things are automated and pretty hard to mess up. When your counting on people to a paint job for example, sometimes they do bad work.